Since Google still dominates the search engine market, it’s most important that your website fares well in google SERPs (Search Engine Result Pages). Most people who understand at least a little bit about SEO (Search Engine Optimization) know that one of the biggest factors in how Google ranks sites (and individual pages) is by how many inbound links they get from other sites. Ideally those links should be from sites that are directly relevant to the topic of the destination site and the pages the links come from should have high page rank themselves.
There was a time when one could either buy links from other sites or do link exchanges. None of the two works for you these days. If Google detects that you buy links on other sites, you will get punished and demoted in SERPs, if you do link exchanges, you’re simply wasting your time since Google has been ignoring those pages.
Most sites that produce useful content have no problems getting links from other sites, because there is always someone out there who’s interested in what you have to offer. This works especially well if your potential audience is big or even better huge, and ideally those people should be technically inclined so that they know how to link to your site (at least in their blog posts). So if your site is about nutrition, celebrities, politics, and other very popular topics as long as you produce unique and interesting content you will get those highly sought after inbound links.
Now what if your company does something very very technical and non-sexy that hardly anybody in the crowd of those who could link to you cares about? Let’s say you make light fixtures for commercial buildings or you provide concrete scanning services (these examples are based on industries for companies I consulted for recently). These topics aren’t not-sexy and I’d say even boring — why would anybody ever link to those sites. In that’s what those companies suffer from. Low page rank and tough time getting the attention of potential customers searching for those companies.
So what do you do? The solutions are relatively simple and don’t require much technical knowledge.
Feed is here
