Most people are unaware of this neat feature that Google provides, but have you noticed that when you search for a business, sometimes Google will show a specific business on the map at the very top of the search results?
Let’s take a concrete example. My company’s name is StasoSphere, which resides in Vancouver and besides other things that I do in this life I’m a Reiki practitioner (which is an energy-based healing modality). Now let’s search google for ‘Reiki Vancouver’, which most prospective clients would type in to find a Reiki practitioner in Vancouver.
http://www.google.ca/search?q=reiki+vancouver
And this is what we get:
Tags: practice building, search, SEO